Buckle up, you’re about to gain a whole lotta LOVE for instagram!
You spend a lot of time online but you’re not getting sales, leads or email sign ups
Instagram always gets pushed to the bottom of the To-Do list
It takes you AGES to write post captions and you often scramble to come up with content ideas, posting on the go
Sometimes you overthink it and you don’t post at all
You feel overwhelmed by all the advice out there
You know that you need to sell but you don’t want to sound ‘salesy’
You don’t do Instagram Stories because you’re too shy to get on camera
You have downloaded countless free guides but still don’t have a clear strategy
Social media doesn’t have to be hard
It’s time to clean out all that Instagram ‘baggage’ you’ve been carrying; Say goodbye to feelings of overwhelm, outdated tactics and posting on-the-fly and say hello to having a clear strategy that makes Instagram feel like a holiday.
ROUND 2 TAKES OFF IN 2020
Doors open for Round 2 in early 2020. To join the waitlist, email Shall We Social
Hi, I’m Kryshla
I provide small business owners with the skills and strategies they need to master their own social media accounts and create consistent content that grows their business, not just their follower numbers.
I’m on a mission to make social media fun again and remove those icky feelings of overwhelm. Over 6 weeks I’ll be your guide to all things Instagram with step-by-step guidance, tools and advice to save you time and money and boost your confidence online.
What you Will get from Instagram Unpacked
Over 6 weeks you’ll receive the exact formula I use with my one-on-one coaching clients to help them get crystal clear about who they’re communicating with, what they want to say and how they’ll say it. You’ll get step-by-step (ooh baby) guidance to plan and create incredible, engaging content that sparks a whole lotta joy on your feed plus tips and tools that will help you to save time online.
By the end of this program you’ll have a clear plan for your Instagram feed and Stories and will be creating consistent content that attracts the right customers and clients, in just a few hours each week.
You’ll know what to post, when to post and how to ensure that your content actually gets seen.
WHAT YOU’LL LEARN:
Week 1 - Optimise your Instagram
Marie Kondo eat your heart out! In week one we’re having a clean-up: You’re going to learn how to audit your account (don’t worry, it’s not as scary as it sounds) and to ensure it is set up correctly and optimised for success. We’ll review your followers, and feed aesthetic and get your bio in ship shape for the weeks ahead.
Week 2 - Customer identification and content themes
In week two we identify your ideal customer or client; unpacking their wants, needs and struggles in order to connect with them in a meaningful way. From this you will develop core content themes, a monthly content calendar and brainstorm post ideas. You’ll walk away from this week with literally 3-4 months of post ideas.
Week 3 - Content creation (part 1)
Now for the fun stuff! Drawing on what you know about your ideal customer, you’ll dive into the mechanics of writing captivating captions that will inspire engagement and action. You’ll discover how to create beautiful content that resonates with your audience and gets across your key brand messages.
Week 4 - Content creation (part 2)
This week is all about Instagram Stories, video and IGTV. For some, this may mean stepping out of your comfort zone and getting on camera (don’t worry, you can do this!). You’ll discover fun ways to express your personality online and delight your audience with kick-a$$ content.
Week 5 - Simplify and structure
Now to make life easy! In this lesson you’ll discover the tricks, tips and templates to create content quickly; including batching, template creation and repurposing content. We’ll also explore Instagram scheduling tools that will save you time and sanity online.
Week 6 - Account performance and Metrics
Last but not least, this week you’ll focus on getting your content seen; with algorithm busters, hashtag strategies and engagement tactics to grow your audience with the right people. We’ll wrap it all up by measuring success; identifying which metrics matter.
6-Week Program - Commences 2020
Mondays: Weekly lesson and workbook delivered via email
Thursdays 10am AEST (TBC): Live coaching call and Q&A
Monday – Friday: Facebook group support
This program IS for you if:
You want to use Instagram to grow your business, you’re not here simply for followers or likes
You want a clear step-by-step process to plan content and grow your Instagram account with the right people i.e. potential customers/clients
You are able to commit 2-3 hours per week to learning and implementing the recommendations provided
You’re open to being coached and receiving constructive feedback
You want to connect with, and be inspired by, other business owners doing great things in the online space
You’re ready to ‘show up’ and put yourself out there online. No more hiding behind the scenes.
This program IS NOT for you if:
You only care about follower numbers and you don’t care where they come from
You’re “too busy” or aren’t willing to dedicate a few hours per week to learning and implementing the recommended actions in this program
You are an influencer looking to grow your personal brand so you can finally get that swimsuit deal/DJ gig/private island from a billionaire. This program is suited to business owners who use Instagram as a means to connect with their ideal customers and clients
You aren’t willing to ‘show up’ and put yourself out there online
You expect private one-on-one coaching. This is a group experience.
You are an experienced social media manager looking for advanced or paid advertising strategies.
FREQUENTLY ASKED QUESTIONS
+ Is this program only for product-based businesses?
No way! I’m a service-based business myself and work with a lot of clients in this space. The ideas and techniques I teach are applicable to both product and service-based businesses.
+ Are there any pre-requisites to participating?
All that’s required is that you have an Instagram account that you’re using for business purposes and a Facebook account so you can participate in the Instagram Unpacked Facebook group. If you’re just beginning online, it is highly recommended that you have your branding sorted and your website up and running so you have somewhere to direct traffic and leads to. I also suggest creating a mailing list if you don't have one already.
+ I’m shy and don’t want to get on camera?
I get it. Being on camera can be daunting. I’m going to show you why this is one of the best ways to grow your business and will provide you with the opportunity to build your confidence and try this for yourself in a supportive environment.
+ What happens if I can't attend the live coaching calls?
All coaching sessions will be recorded so you can watch them when it suits you.
+ I'll be away during the program. Will I be able to catch up?
To get the most out of the program and the group setting you will ideally participate in the live sessions each week, but I understand, some things come up in our schedule that are simply unavoidable. If you do fall behind, you’ll have time to catch up; The workbooks are designed for you to work through at your own pace and all coaching sessions will be recorded so you can re-visit them when it suits you. The Facebook group will remain open for a couple of weeks following the program so you can continue to ask questions and get guidance from others in the program.
+ When will you run this program again?
I’m having a baby in October, so it is very unlikely that I’ll run this program again in 2019. The 2020 program dates will depend on extraneous factors such as sleep deprivation. If you’re on the fence, I strongly suggest participating in this round as I cannot guarantee when the next intake will be at this stage. Also, the price WILL increase so I suggest that you jump in now so you can get your Instagram on track before the price increase and before baby brain sets in!