Buckle up, you’re about to gain a whole lotta LOVE for instagram!

Sound familiar?

  • You spend a lot of time online but you’re not getting sales, leads or email sign ups

  • It takes you AGES to write post captions and you often scramble to come up with content ideas, posting on the go

  • Sometimes you overthink it and you don’t post at all!

  • You see other accounts with large followings and wonder how they do it

  • You think you should outsource your Instagram but it’s just so expensive

  • You want to grow your business but you don’t want to sound ‘salesy’

  • You don’t do Instagram Stories or IGTV because you’re shy or don’t know what to say

  • You have downloaded countless free guides but still don’t have a clear strategy

  • You feel overwhelmed by all the advice out there

Social media doesn’t have to be hard and you CAN do it yourself

It’s time to clean out all that Instagram ‘baggage’ you’ve been carrying; Say goodbye to feelings of overwhelm, outdated tactics and posting on-the-fly and say hello to having a clear strategy that makes Instagram feel like a holiday.

ROUND 2 TAKES OFF IN 2020

Doors open for Round 2 in early 2020. Join the waitlist for the (business) journey of a lifetime.

 
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Hi, I’m Kryshla 

Your coach for all things Instagram. I provide savvy business owners, like you, with the skills and strategies they need to master their own social media accounts (no need to outsource!) and grow their business, not just their follower numbers.

I’m on a mission to make Instagram fun again and remove those icky feelings of overwhelm. During the program I’ll be your guide; providing you with the exact strategy, tools and professional hand holding you need save time and money and boost your confidence online.


What you Will gAIN from Instagram Unpacked

Over 6 weeks you’ll receive the exact formula I use with my one-on-one coaching clients to help them get crystal clear about who they’re communicating with, what they want to say and how they’ll say it. You’ll get step-by-step (ooh baby) guidance to plan and create incredible, engaging content that sparks a whole lotta joy on your feed plus tips and tools that will help you to save time online.

By the end of this program you’ll have a clear plan for your Instagram feed and Stories and will be creating consistent content that attracts the right customers and clients, in just a few hours each week.

You’ll know what to post, when to post and how to ensure that your content actually gets seen.

Kryshla has delivered a course that has gone above and beyond my expectations. In an easy to follow program and weekly lives [coaching sessions] she has instilled the knowledge and confidence that I needed to take my Instagram account to the next level... She is generous with her time and provides honest feedback to ensure you are on the right track. She is amazing and I highly recommend this course.
— Instagram Unpacked Student

WHAT YOU’LL LEARN:

Week 1 - Optimise your Instagram

Marie Kondo eat your heart out! In week one we’re having a clean-up: You’re going to learn how to audit your account (don’t worry, it’s not as scary as it sounds) and to ensure it is set up correctly and optimised for success. We’ll review your followers, and feed aesthetic and get your bio in ship shape for the weeks ahead.

Week 2 - Customer identification and content themes

In week two we identify your ideal customer or client; unpacking their wants, needs and struggles in order to connect with them in a meaningful way. From this you will develop core content themes, a monthly content calendar and brainstorm post ideas. You’ll walk away from this week with literally 3-4 months of post ideas.

Week 3 - Content creation (part 1)

Now for the fun stuff! Drawing on what you know about your ideal customer, you’ll dive into the mechanics of writing captivating captions that will inspire engagement and action. You’ll discover how to create beautiful content that resonates with your audience and gets across your key brand messages.

Week 4 - Content creation (part 2)

This week is all about Instagram Stories, video and IGTV. For some, this may mean stepping out of your comfort zone and getting on camera (don’t worry, you can do this!). You’ll discover fun ways to express your personality online and delight your audience with kick-a$$ content.

Week 5 - Simplify and structure

Now to make life easy! In this lesson you’ll discover the tricks, tips and templates to create content quickly; including batching, template creation and repurposing content. We’ll also explore Instagram scheduling tools that will save you time and sanity online.

Week 6 - Account performance and Metrics

Last but not least, this week you’ll focus on getting your content seen; with algorithm busters, hashtag strategies and engagement tactics to grow your audience with the right people. We’ll wrap it all up by measuring success; identifying which metrics matter.

Schedule

6-Week Program - Commences 2020

  • Mondays: Weekly lesson and workbook delivered

  • Wednesdays 10am AEST (TBC): Live coaching call and Q&A

  • Monday – Friday: Facebook group support

Instagram Unpacked suited me perfectly. Kryshla is such a friendly & encouraging coach who really knows what she’s talking about. There were plenty of in-depth tips and tricks, but even the basics were covered thoroughly and shown to be just as important ... I just thought it was all so relevant, knowledgeable and applicable for non social media professionals. I LOVED it and would do it again in a heartbeat. Cannot recommend more highly!!!
— Jessica Dobson @silverscircus

This program IS for you if:

  • You want to use Instagram to grow your business, you’re not here simply for followers or likes

  • You want a clear step-by-step process to plan content and grow your Instagram account with the right people i.e. potential customers/clients

  • You know the basics of using Instagram and already have an account set up plus some experience with the platform

  • You are able to commit 2-3 hours per week to learning and implementing the recommendations provided

  • You’re open to being coached and receiving constructive feedback

  • You want to connect with, and be inspired by, other business owners doing great things in the online space

  • You’re ready to ‘show up’ and put yourself out there online. No more hiding behind the scenes.

This program IS NOT for you if:

  • You are a complete beginner who has never used Instagram before

  • You only care about follower numbers and you don’t care where they come from

  • You’re “too busy” or aren’t willing to dedicate a few hours per week to learning and implementing the recommended actions in this program

  • You are an influencer looking to grow your personal brand so you can finally get that swimsuit deal/DJ gig/private island from a billionaire. This program is suited to business owners who use Instagram as a means to connect with their ideal customers and clients

  • You aren’t willing to ‘show up’ and put yourself out there

  • You expect private one-on-one coaching. This is a group experience

  • You are an experienced social media manager and/or you’re looking for advanced or paid advertising strategies.


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FREQUENTLY ASKED QUESTIONS

+ Is this program suitable for service-based businesses?

Absolutely! I’m a service-based business myself and work with a lot of clients in this space. The ideas and techniques I teach are applicable to both product and service-based businesses.

+ Are there any pre-requisites to participating?

All that’s required is that you have an Instagram account that you’re using for business purposes and a Facebook account so you can participate in the Instagram Unpacked Facebook group. If you’re just beginning online, it is highly recommended that you have your branding sorted and your website up and running so you have somewhere to direct traffic and leads to. I also suggest creating a mailing list if you don't have one already.

+ I’m shy and don’t want to get on camera?

I get it. Being on camera can be daunting. I’m going to show you why this is one of the best ways to grow your business and will provide you with the opportunity to build your confidence and try this for yourself in a supportive environment.

+ What happens if I can't attend the live coaching calls?

All coaching sessions will be recorded so you can watch them when it suits you.

+ I'll be away during the program. Will I be able to catch up?

To get the most out of the program and the group setting you will ideally participate in the live sessions each week, but I understand, some things come up in our schedule that are simply unavoidable. If you do fall behind, you’ll have time to catch up; The workbooks are designed for you to work through at your own pace and all coaching sessions will be recorded so you can re-visit them when it suits you. The Facebook group will remain open for a few weeks following the program so you can continue to ask questions and get guidance from others in the program.

+ When will you run this program again?

I’m having a baby in October, so the next intake will be in early 2020. Join the waitlist to be notified when doors open and for special offers.Join the waitlist

I recommend the Instagram Unpacked course for business owners who use Instagram, but who don’t really use it to its full potential. Kryshla will walk you through how to plan your posts, how best to execute them, how to up the engagement on your posts and then eventually engage your ideal client. Not only do you get a weekly course book, but you get weekly video chats (with slides that go deeper into the course book) and an awesome Facebook group where you can bounce ideas off each other.
The course is easy to follow, flows well and is jam packed.
— Caroline Linares The Flower District @the_flower_district

shall we do this?